Marketing Essay Example | Topics and Well Written Essays - 2250 words - 5

Marketing - Essay ExampleIn the current case, an expensive line of women bathing suit is to be launched internation entirelyy. For this, the bathing line will have to create strategic alliance every with the host nation or with a local organization. The various criteria for choosing a country atomic number 18 as follows Political assessment- It means accessing government stability as well as friendliness to exotic merchandise place entrants. Economic assessment- It involves documenting and analyzing of economic indicators such as, health, foreign investment activities, taxes as well as history or mergers and acquisitions. Social assessment- It involves collection of demographic information such as, age, employment rates, income history and population. Infrastructure assessment- It involves evaluation of principle conditions like, power, roads as well as telecommunications reliability. Legal assessment- It includes preparation of all regulatory compliances which the company is non following currently. Each of the countries chosen, brazil-nut tree, UAE and Spain be politically and economically suitable for the expansion business. Also, the infrastructure in all three countries is well effected and shows constant harvest-tide (Lawrence, 2000). brazil-nut tree and UAE are major emerging economies and Spain has an established market for luxury swimsuit line for women. Thus, all these three countries are suitable according to closely of the chosen criteria. Marketing communication Before entering into an world-wide market, it is extremely important to understand the foreign market and the industry environment. Before marketing communication planning, the Swimsuit Company will have to ask into following criteria Assessment of growth potential It involves projecting realistic and opportunistic growth trajectory later on entry into the market. Spain is one of the major European markets for swimsuits, after Italy and France. The overall yearly swimsuit sa les are increasing. This can be attributed to huge tourist footfalls as well as local market consumption. Brazil has become one of the hottest destinations for luxury apparel market, as a result of increasing number of international brands as well as affordability among consumers. Even though apparel sector has seen a constant growth in UAE, the sale of mens luxury swimsuits is much more than the ones for women. Competitor evaluation It involves appellation of top players in the industry. Spain is the home for some of the top-notch luxury swimsuit brands such as, Womens secret and Oysho, which are market leaders. Other prominent market leaders are Andres Sarda, TCN and Selmark. Brazil is still an emerging market in terms of luxury swimwear. Local brands such as, Gap and H&M, are not doing a good job. Brazil has the opportunity for luxury swimsuit market. Most of the women swimsuits in UAE are available lonesome(prenominal) in malls. Customer evaluation It involves gathering custome r behavior insights which can help in fashioning useful adjustments in product designs as well as marketing communication strategies (Young & Aitken, 2007). Tools such as, clothe matrix and customer opportunity matrix, can be used. As discussed earlier, both Brazil and Spain are best-loved markets for expansion. However, Spain can be considered as a mature market and competition will be tough. Compared to this, Brazil has fewer competitors in luxury swimsuits category and market demand is constantly increasing. Pricing and positioning epitome It is important to forecast appropriate approaches