example of informative speech outline Essay examples

EXAMPLE OF INFORMATIVE SPEECH OUTLINE Informative Outline Topic: Impact of Media in the Society and Individual General Purpose: To Inform Specific Purpose: To inform my audience the negative impact of social media in the society and to the individual. Thesis: Social media websites are some of the most popular haunts on the Internet. They have revolutionized the way people communicate and socialize on the Web. I. Introduction A. Attention Getter: Today, just about everyone depends on information and communication to keep their lives moving through daily activities like work, education, health care, leisure activities, entertainment, travelling, personal relationships, and the other stuff with which we are†¦show more content†¦1. There are three basic functions of mass media. a. Providing news and information b. Entertainment c. Education 2. How media influence us a. According to Victoria Sherrow, in her book Violence the question of cause and effect and the Media: There are positive and negative influences of mass media, which we must understand as a responsible person of a society. b. New and influential media-distribution channels have appeared in the 21st century. Delivered via the World Wide Web across the Internet, we are influenced daily by blogs, wikis, social networks, virtual worlds and myriad forms of content sharing. c. Radio and then television were very influential. As the 20th century closed, TV exposed us to untold numbers of images of advertising and marketing, suffering and relief, sexuality and violence, celebrity, and much more. Transition: Now that I have discussed the influence of social media, I will now discuss the effects of social media and the impact to the society and to the individual. B. The impact of Media on the society 1. Social impact a. Couldry states that â€Å"Mass media generally are considered a prime candidate given the on-line profusion of information and entertainment services. This article compares the daily mass media habits of heavy, light, and nonusers of personal computers and on-line services based on 1994 and 1995 national surveys conducted by the Times-Mirror Center for the People and the Press.† b. On aShow MoreRelatedEssay about Informative Speech Outline Example1185 Words   |  5 Pagesï » ¿Names Here Communication 103 Informative Outline October 7, 2014 General Purpose: To inform the class about the Maasai. Specific Purpose: To teach the audience certain aspects of the Maasai such as their culture, food, living conditions, and language. I. Introduction: A. Attention Gainer: Mika: â€Å"Mambo rafiki! Maji maju?† Kelsey: â€Å"Ah poa, asante sana dada!† Mika: â€Å"Karibu sana.† B. Reason to Listen: This is an example of a simple conversation between the Maasai, a unique African tribe whose cultureRead MoreInformative Speech/Outline Vegetarians Essay examples635 Words   |  3 Pagescomes from an animal. Some don’t wear wool because it harms the sheep, don’t use silk because it hurt silkworms, and don’t eat honey because they do not want to hurt bees. Other vegetarians only eat vegetables; however, they do not kill plants. For examples, they will not eat carrots or potatoes because when they pick them, the plant dies. They will eat apples or pears because picking them does not harm the plant. Some vegetarians do not kill or hurt any animals – not even fly or a mosquito! Can youRead MoreInformative Speech Outline for Drums Essay example809 Words   |  4 PagesDrumming! A history of drums and drumming from past to present. General Purpose: To inform the class about the history of drums and drumming. Specific Purpose: At the end of my informative speech, I would like everyone to understand where drums came from and how they are used today. Thesis: Drums give the world of music rhythm. Without drums and drum beats, I believe that music today would not be as good as it is currently. Introduction: A. How many in here like to listen to musicRead MoreWarning Label Explanation Speech On The Mirror1386 Words   |  6 PagesWarning Label Explanation Speech Man in the Mirror With this speech I was able to conquer many factors such as letting my words coming out in a voice tone the way I intended it to be. I was able to deliver my main points just like I practiced. I was able to create an outline according to what I expected to deliver to my audience. However, once again I allowed my nervousness to get a little bit of my power and confidence. Because of my anxiety I did not create a true connection with my listeners (classmates)Read MoreSelf-Analysis Essay633 Words   |  3 PagesI’d like to begin by saying that the informative speech I gave was better than the how-to speech in that I was much more relaxed, prepared and organized this time. So I do think I am improving from speech to speech. Also, while preparing for my informative speech, I learned more about my topic from doing further research, which is great. I realized that you can learn so much, however, that it is sometimes difficult to put it all into a five to eight minute speech. Becaus e of this, I’ve really learnedRead MoreInformative Speech1497 Words   |  6 Pagesï » ¿ORGC 201 Informative Speech Assignment Create a 5-6 minute presentation using PowerPoint visuals. Make sure your PowerPoint follows the guidelines discussed in class. The purpose of the presentation should be to inform the audience. Your presentation should reflect a topic, theme, or issue relevant to your major. For ideas of topics, you may consider looking at issues of Crains’ Chicago, The Wall Street Journal, Bloomberg BusinessWeek, The New York Times, The Chicago Tribune, cnn.com, TheRead MoreSpeech Preparation Essay586 Words   |  3 PagesSpeech Preparation Reflection Alicia Ramos COM/110 April 25, 2016 Linda Price Speech Preparation Reflection The best way to prepare for a presentation, one must consider the best method, the type of presentation and the audience for a given topic. There are four different types of presentation methods they are; Impromptu, Extemporaneous Speaking, Using a Manuscript, and Memorization. Each of the four methods is appropriate in certain situations. Impromptu is a speech that frequently involvesRead MoreThe Main Objectives Of Organizing A Speech970 Words   |  4 Pagesaudience and deliver a speech. But they wouold be more successful at delivering their speech if the speeches are well-organized. The most effective method of writing a speech is called organization, which refers to arranging speech material in a particular order. It is highly beneficial to organize the ideas that make up your speech into three identifiable parts: first, an introduction, then a body, then last, a conclusion. The four main objectives of organizing a speech are to: Identify 2 toRead MoreInformative Speech On Tattoos1286 Words   |  6 PagesPreview: Today I will condense some of the history of Tattoos into a brief speech, including tattoos in ancient civilizations, historical tattoos and tattooing techniques in today s world, and modern tattoos in Western culture. BODY I. Main Point I: For some the act of getting tattoos may seem like a phase in a generation, something to be regretted later, but in actuality tattooing has been around Informative Speech Outline: Updated 7.13.15 for thousands of years. A. Read MoreOutline for Public Speaking1448 Words   |  6 PagesSAMPLE SPEECH WITH COMMENTARY SAMPLE PREPARATION OUTLINE WITH COMMENTARY The following outline for a six-minute informative speech illustrates the principles just discussed. The commentary explains the procedures used in organizing the speech and writing the outline. (Check with your teacher to see if she or he wants you to include a title with your outline.) Panic Attacks | COMMENTARY | Topic: Panic Attack | Stating your specific purpose and central idea as separate units before the text

The Human Of Endangered Species - 1309 Words

The environment has always been one of the primary sources credited for the existence on Earth. The environment has provided the human race and Earth with the essentials needed and more for survival. Both living and nonliving things play a role in continuing the constant cycle that keeps everything maintained and in order. When something as small as a plant or as large as a bear is taken from the cycle of life, there are major effects that occur and bring negative problems. Humans are most likely the ones to blame for endangering these species. But global warming has helped play a part in it as well. Even though the answers to solving the problem on saving endangered species are known and well aware of, not enough of the human has reached†¦show more content†¦These plants are used for curing and preventing illnesses such as malaria, eczema, maintaining blood sugar levels and many more (Shultz). The medical plants along with others become endangered species from overharvestin g and deforestation (Shultz). Plants are not species that can be perfectly artificially created. Most plants that provide resources for humans can only be grown through their natural process in their habitat. Now as for as animals, most can easily relocate when they are forced out of their natural habitat. But relocation does not always bring good results. Animals need food, fresh water, and a place to raise the young. But well fit homes are becoming scarce. Pollution and human overpopulation is making it harder for certain animals to find a decent habitat. Hunting and deforestation is making it harder for elephants, tigers, fishes, and many more to breed at a pace to help save the species. These animals are being placed on the critical endangered species list because of the rapid rate of extinction. The human race has become so obsessed with tusks, furs, and the value on the market for the animals that they are overlooking the dangers from their greed. If an animal is considered to have a prize possession it becomes in some cases it becomes a victim to poaching. Poaching is illegally killing a creature for something that it has. The animal is left die after being degraded. Animals born w ith valuable features, end up being endangered from

Ethics In Business Essay Example For Students

Ethics In Business Essay Ethics in BusinessFrom a business perspective, working under government contracts can be a very lucrative proposition. In general, a stream of orders keep coming in, revenue increases and the company grows in the aggregate. The obvious downfalls to working in this manner is both higher quality expected as well as the extensive research and documentation required for government contracts. If a part fails to perform correctly it can cause minor glitches as well as problems that can carry serious repercussions, such as in the National Semiconductor case. When both the culpable component and company are found, the question arises of how extensive these repercussions should be. Is the company as an entity liable or do you look into individual employees within that company? From an ethical perspective one would have to look at the mitigating factors of both the employees and their superiors along with the role of others in the failure of these components. Next you would have to analyze the final ruling from a corporate perspective and then we must examine the macro issue of corporate responsibility in order to attempt to find a resolution for cases like these. The first mitigating factor involved in the National Semiconductor case is the uncertainty, on the part of the employees, on the duties that they were assigned. It is plausible that during the testing procedure, an employee couldnt distinguish which parts they were to test under government standards and commercial standards. In some cases they might have even been misinformed on the final consumers of the products that they tested. In fact, ignorance on the part of the employees would fully excuse them from any moral responsibility for any damage that may result from their work. Whether it is decided that an employees is fully excused, or is given some moral responsibility, would have to be looked at on an individual basis. The second mitigating factor is the duress or threats that an employee might suffer if they do not follow through with their assignment. After the bogus testing was completed in the National Semiconductor labs, the documentation department also had to falsify documents stating that the parts had surpassed the governmental testing standards. From a legal and ethical standpoint, both the testers and the writers of the reports were merely acting as agents on direct orders from a superior. This was also the case when the plant in Singapore refused to falsify the documents and were later falsified by the employees at the have California plant before being submitted to the approval committees (Velazquez, 53). The writers of the reports were well aware of the situation yet they acted in this manner on the instruction of a supervisor. Acting in an ethical manner becomes a secondary priority in this type of environment. As stated by Alan Reder, . . . if they the employees feel they will suffe r retribution, if they report a problem, they arent too likely to open their mouths. (113). The workers knew that if the reports were not falsified they would come under questioning and perhaps their employment would go into jeopardy. Although working under these conditions does not fully excuse an employees from moral fault, it does start the divulging process for determining the order of the chain of command of superiors and it helps to narrow down the person or department that issued the original request for the unethical acts. The third mitigating factor is one that perhaps encompasses the majority of the employees in the National Semiconductor case. We have to balance the direct involvement that each employee had with the defective parts. Thus, it has to be made clear that many of the employees did not have a direct duty with the testing departments or with the parts that eventually failed. Even employees, or sub-contractors, that were directly involved with the production were not aware of the incompetence on the part of the testing department. For example, the electrical engineer that designed the defective computer chip could act in good faith that it would be tested to ensure that it did indeed meet the required government endurance tests. Also, for the employees that handled the part after the testing process, they were dealing with what they believed to be a component that met every governmental standard. If it was not tested properly, and did eventually fail, isnt the testing department more morall y responsible than the designer or the assembly line worker that was in charge of installing the chip? Plus, in large corporations there may be several testing departments and is some cases one may be held more responsible than another depending on their involvement. A process like this can serve the dual purpose of finding irresponsible employees as well as those that are morally excused. Essay about Comparsion of TV Shows Family Guy and South Park EssayTo conclude, I must say that I agree with the use of mitigating factors in determining moral responsibility. A company, as defined by law, is only a name on a piece of paper. The company acts and conducts itself according to the employees that work in that entity. I use the word employee because in ethical thinking there should be no distinction of rank within a company. There are times when executives can be held directly responsible and at the same time, there are cases where employees are acting unethically without the executives knowing. Neither title of executive or employee equates to moral perfection. Therefore, when a company has acted irresponsibly, its employees must be held liable in a proportionate amount. As for the future of ethics in business I would speculate that if employees started to think more in long term benefits and profits, many of the ethical dilemmas that we face today would be greatly redu ced. As mentioned before, businesses today uses the measuring stick of profitability. There needs to be a shift to the thinking of total utility for the social community in order to weigh business decisions. Opponents would argue that this is a long term plan that require too many radical changes in the face of business. Also, there is no way that an industry wide standard can be set since there are too many types of corporations. Plus, companies have different needs and every moral rule is subjective according to the type of business that everyone conducts. In response, I would argue that although there are no industry standards that are feasible, it is possible for every company to examine their practices as well as the attitude of their employees. There will be companies that find that they are doing fine with employees that are aware of their moral values. Yet other companies will find that they do have areas that need improvement. It is steps like these that start implementing changes. Once a few companies start to see the benefits of changes, it can help to encourage other companies to follow suit. After all, as seen in the case of National Semiconductor, mistakes in one department can cause the deterioration of an entire corporation. When the costs that are possible are taken into account, the changes required to rectify this are small in comparison.

Taming of the Shrew Play review Essay Example For Students

Taming of the Shrew Play review Essay The Taming of the ShrewKeeping within the imaginative boundaries of human life, without becoming overly outlandish, the comedy demonstrated in the play was often sardonic, lighthearted, and always entertaining. The comedy revolves around a group of men and the conflict that ensues between them in the battle to win the heart of a wealthy mans beautiful and gentle daughter, Bianca. These men disguise themselves, assume false occupations, and even hire others to deceive and charm young Bianca. Though this would normally be an easy feat of the daughter simply choosing a groom, a wrench is thrown into the gears. Bianca has a sister named Kate. A woman, who does not lack in beauty, but blessed (burdened?) with the disposition of a shark and a temper to match. It is the four mens misfortune that Bianca cannot be married until the storm of a woman Kate weds. We will write a custom essay on Taming of the Shrew Play review specifically for you for only $16.38 $13.9/page Order now This man vs. man conflict is further accentuated by this horrible stroke of luck named Kate. However, a gentleman storms onto the scene, which I believe is named Petruchio, professing his love and adoration for Kate and, against her evil will, whisks her away and makes her his wife. Soon after Bianca takes her true love, and everyone laughs at the ill fortune of he who married Kate. This is a wonderful build up for a lesson on deception vs. honesty. Though two of the men in cooperation to win Biancas love found and married beautiful, modest women, their relationships seem final and destined. Meanwhile, Petruchio takes Kate away and deals with his choice honestly, simultaneously flattering her, mentally aggravating her, and depriving her of food. Though this hell ensues for sometime, there is a day where Kate begins to lose her hatred and ill ways. Tough love, huh?This play, at its center, is about accommodation. It is about the acceptance and understanding that has to develop to enable lasting relationships. Love, without a doubt, parallels life. Without the ability to adjust, accept, and even change something in you and others, one will perish. Too will the relationship. One thing that many of us have a hard time understanding is the relationship between passion (desire) and wanting (immediacy). So often, we get so very excited about the prospect of having, owning, something, but when we have it, we soon tire. Passion is about wanting and desiring, much more so than owning. Petruchio found something he wanted, knowing he would not easily have it. He had to break her down over a long period of time. Loving her, but keeping her in check. Also, this play is about the difference between a book and its cover. All anyone could see, and with good reason, in Kate was this angry, stubborn woman. Petruchio was different and took a chance and broke her down, teaching her that she did not need to be so hard-hearted. In all, Taming of the Shrew is a wonderful play that greatly parallels life. Not only is life, as well as the people in it, much different than it may sometimes appear, but the difficulties as well as the beauties enrich the voyages we take. Many of the things we overlook, or worse, regard as burdens, are simply extra experiences that will enrich us in many ways. After all, getting there is half the fun.

7 Strategies for Women Who Want to be the Boss at Work

7 Strategies for Women Who Want to be the Boss at Work Even today, there are some unspoken double standards for women and men in the workplace. Sure, we’ve (hopefully) moved on from the worst of the Mad Men style of blatant sexism in the office, and these days you can find women working alongside men at all levels of an industry. Still, stereotypes and differences linger in every field, every industry, every job. So what can you do, as a professional woman, to help get through this minefield of professional issues and excel at work? 1. Dress the part.This is definitely one of those double standard gray areas. Do you let yourself dress casually (or even on the slouchy side) like some of your male colleagues might do, to show that you’re their equal? Or do you lean into the idea that women should be dressing more nicely at work? It’s a valid debate, but whenever a work dress code is up for discussion, always err on the side of dressing up a notch or two. But unfairly or not, women are often held to a higher standard- a nd the more professionally you dress, the more professional you seem.If you work in an office where jeans and sneakers are the unofficial uniform, you don’t need to bust out your fanciest pantsuit. A jacket or blazer over your jeans can bump up the professional factor in a super-cazh office, or that same blazer over crisp, tailored pants in a business-casual environment works as well. Always on the â€Å"don’t even think about it† list: low-cut anything, tops that show more skin than they cover, short skirts, and flamboyant jewelry or accessories. Wearing these things can distract attention from how well you’re doing your job, and give people a reason to take you less-than-seriously.2. Don’t let others undercut your authority.If you have direct reports or are in a position of authority, make sure people treat you accordingly. I’ve been in situations where clients would automatically start talking past me to my boss or to male colleagues in t he room, when I was actually the one responsible for making day-to-day decisions and getting things done on the client’s behalf. If you can feel someone eroding your authority (and they may not even realize they’re doing it), firmly remind them of your role. Make sure that people understand what you’re bringing to the table: â€Å"As Chip’s supervisor, I’ll be the one making sure our team reports the sales.† â€Å"In my experience as a ________, I can see what the challenges will be here.†You’ve worked hard to get to your role, and you deserve to be acknowledged for it.3. Be assertive (but not overly aggressive).In a perfect world, my advice would be â€Å"go for it, lady! Show them what’s what, in no uncertain terms!† In this imperfect world, however, women perceived as aggressive bosses or colleagues can quickly find themselves tagged as â€Å"witches† (or the similar word we all know), â€Å"ballbusters ,† and the like. This can be just as damaging to workplace respect and progress than being a pushover. It’s totally unfair, because everyone has their own personal style, and some people are just aggressive- but these perceptions are a fact of professional life, at least for now. So how does one find that place where one is upfront about what one wants but isn’t perceived as some kind of monster? Where is that sweet spot of straightforward respect and authority?Essentially, the best way to get there is saying what you want, but being careful about how it’s phrased. Making blunt demands, or giving feedback like â€Å"that’s wrong† is likely to turn off your audience, male or female. This is where stellar communication skills come in handy. Use a tone that’s non-confrontational, so that the other person isn’t automatically feeling defensive and ready to mutiny. And even when you disagree, try to find some common element that you c an use as an olive branch before explaining what you want to do differently: â€Å"I see what you’re saying, and although I do agree that we need to raise revenue, I see it a little differently.†One strategy is to ask questions instead of diving in with statements. That way, you can be part of starting a dialogue instead of something that can be perceived as an â€Å"attack.† Asking clarification questions like â€Å"where do you see this going?† or â€Å"how does this impact our goals?† opens up a communication line with the other speaker, and will give you an opportunity to say what you want to express as part of the back-and-forth.4. Don’t be afraid to speak up.When I was younger, I was told things like â€Å"never disagree with your boss in public.† And now that I’ve been around longer, I think that’s true- to an extent. I’d modify it to, â€Å"if you disagree, do it respectfully- and pick your moments.† One of the biggest challenges facing many professional women (especially younger ones) is the idea that they should hang back and let more senior people hash things out. And while I don’t recommend inserting yourself into every single debate in every single meeting just for the sake of being heard, remember that you’re in the room for a reason. If you disagree with something being discussed, don’t be afraid to say so- but again, always phrase it as respectfully and diplomatically as possible.And again, pick your moment. If your boss is giving a presentation in front of bigwigs, and you see that she’s wrong about something, don’t throw her under the bus in front of everyone, or give a loud and long dissent in the meeting. If you’re directly asked about your opinion, give it carefully. Or talk about it offline with your boss later. Your opinion is valuable, and your insights can earn you respect and acknowledgment if they’re expressed well.5. Don’t let people talk over you.We’ve all been there: you’re talking about something work-related, and a colleague (often older and male) breaks in and, in a dismissive tone, gives an opinion about why you’re wrong, without letting you finish the thought. Unless you’ve been filibustering the floor with a long monologue, this is poor form on the interruptor’s part. And no one likes this kind of bullying tactic. So how do you handle in the moment? Politely interrupt them back, and ask to finish your point, or try to turn it into a dialogue instead of a lecture.6. Advocate for yourself.This is, hands-down, one of the best things you can do to get respect at work. Knowing what you want, and how to ask for it, is a skill that will serve every professional (male or female) well throughout a career. Being able to negotiate is a key leadership skill, and one every woman should have at the ready as a professional. Asking for what you want is a great first step, but you also need to know how to navigate what comes next: an offer, a counteroffer, and when to agree or walk away.7. Know when to fold ‘em.If you’re in a work situation where you try all these strategies and you’re still not getting the level of professional respect you deserve, then it could very well be time to walk away. You’re not obligated to stay in a role where you are defined and treated according to stale old perceptions about what women are and should be, so if you find that you’re spending more time counteracting stereotypes than actually doing your job, it could be time to get out. There’s no shame in wanting to find a better environment for your skills and personality. And with your brushed-up negotiation skills, your next opportunity could be right around the corner.Every professional deserves respect: male, female, young, old, green, experienced. Stepping up to request and take that respect, however, can b e a big challenge. We still have a long way to go before everyone in the workplace is completely equal (even in the most gender-balanced fields and the most supportive companies, decades-old perceptions tend to die hard), but in the meantime, we hope you never stop striving to get everything you can out of your career.

Et cetera, Re, and Sic

Et cetera, Re, and Sic Et cetera, Re, and Sic Et cetera, Re, and Sic By Maeve Maddox When the Latin-loving educated classes finally started taking English seriously enough to write their works in, they brought a lot of Latin terms with them. Some of the terms remain in the language, among them et cetera, re, and sic. Et cetera Commonly abbreviated etc., the Latin phrase et cetera is used at the end of a list to indicate things in addition to those already enumerated: When you go shopping, be sure to buy such staples as flour, rice, sugar, etc. In older texts, you may see it abbreviated as c. The symbol , called the ampersand, originated as a ligature for the Latin word et (and). Note: In writing and printing, a ligature is two or more letters joined together to form one character, like the letters e+t. Etc. is frequently misspelled as â€Å"ect† and mispronounced as [ek setera]. These errors can be avoided by noting that the first part of the phrase is et, not â€Å"ek.† The exact translation of et cetera is â€Å"and the others: et=and, cetera=the others. Re: Another Latin word commonly used in English is re. The Latin phrase â€Å"in re† means â€Å"in the matter of,† or â€Å"concerning.† Traditionally, the word has been written at the top of a letter, either in all caps or with an uppercase R and a lowercase e, followed by a colon: RE: Re: Until recently, Re: was understood as a way to announce the subject of the message to follow: Re: Your letter of May12, 2014 As is the case with many formerly familiar Latin expressions in English, the meaning of Re: has become blurred, and its use is shifting. Many web users believe that it is an abbreviation for regarding. Others use it in email subjects to mean â€Å"Reply.† Sic The Latin word sic in square brackets after a word in quoted material means that something in the quotation is in error. The writer quoting the material inserts [sic] to indicate that the misspelled word or inaccurate fact occurs in the original: The most usual use of [sic] familiar to the general reader is its use to signal a misspelled or word: According to the document, â€Å"Every store on Main Street has the responsibility to provide it’s [sic] own parking.† {Sic] is also used to signal an error of fact. For example: Simpson says, â€Å"In Malory’s Le Morte D’Arthur, that the young Arthur draws Excalibur [sic] from the stone and is recognized as the rightful king.† The error being flagged by [sic] does not point to a misspelling; it has to do with the fact that in Malory, the sword drawn from the stone is not Excalibur. Arthur obtains Excalibur much later, from the Lady of the Lake. Related posts on DailyWritingTips: Regarding Re: What Does Sic Mean? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:36 Adjectives Describing LightExcited ABOUT, not "for" 50 Synonyms for "Song"

Nike Fuel Band Essay Example | Topics and Well Written Essays - 1750 words

Nike Fuel Band - Essay Example That is why some people call it activity tracker and wear them on their wrist. This will help the wearers monitor their physical activity, their daily activities in line with physical fitness like for example tracking the amount of calories they are burning. With a sheer understanding of the product’s features, advantages and benefits, one can say that it is especially formulated for athletic and health-conscious people who are looking forward to keep their body in shape and boost their athletic performance. Now generally one can say that there is a potential market for this product offering, but performing market segment analysis and identifying the segment’s market characteristics, and target marketing analysis is necessary to be employed in order to possibly define a new market segment that will help increase the demand for a certain product. Definition of the market segment In this section, the work at hand presents the actual market segments that the Nike fuel band exists in. A pie chart is shown to present with ease the relevant market share and potential market relationship. According to the case that Digital Ad Blog (2013) presented concerning the Nike fuel band and its target market, athletic individuals from 24 to 35 years old with medium-high disposable income are the potential targets of the product. The blog mentioned that these are individuals with high social usage, as 18% of them appreciate the idea of social media websites as their ultimate way out to compete with friends and family concerning their exercise goals and achievements while they want to combine altogether the quality and image, and efficiency and fashion to work out. This is supported by an article that tries to establish the fact that Nike fuel band would make sense among people who are sports minded and want to compete with other friends alike (Amsden, 2012). While athletic individuals may be the ultimate targets of the Nike fuel band, the other potential market bel ongs to the individuals who may not necessarily sports minded, but are just after of achieving a significant health gain linked to their healthy decisions in life (Reid, 2013). In knowing the above information, below is an approximate division of the market segments linked to the Nike fuel band, which are also the potential source of market share for the said product offering. Illustration 1. The potential market segments for Nike fuel brand with their approximate market percentage. It is in the above market segments where Nike fuel brand generate its market share. In particular and as already stated, the primary market of the product is the athletic industry. Considering this point, the target segment, which includes the athletic individuals, should make sense. However, there is also another market segment that tries to interact with the prevailing market of the athletic individuals, and generally would include people who are becoming conscious in their health. By critically assess ing these segments, one can therefore formulate the idea that the market for athletic individuals and people who are conscious of their health cannot be too far, but complementary. In other words, a significant market share for Nike fuel band generally comes from the health industry, but in a little portion of it because it particularly focuses on the gadget. As to what percentage it takes generally from the health i