Community Health Nursing Essay Example for Free

Community Health Nursing Essay Healthy People provide a 10-year national objective for improving the health of Americans. It has established benchmarks and monitored progress over time in order to encourage collaborations across the country, empowering individuals toward making knowledgeable health decisions, and measuring the impact of prevention activities. The vision is for a society in which all people live long and healthy lives. Objectives new to Healthy People 2020 are related to policies targeting young children through physical activity in childcare settings, television viewing and computer usage, recess and physical education in the Nation’s public and private elementary schools. Physical activity is important as it can improve health and quality of life for all, including those with disabilities. Increased physical activity in children and adolescents can improve bone health, cardiorespiratory and muscular fitness, decrease levels of body fat and reduce symptoms of depression. There is an epidemic of obesity among our children today, this is linked to the over use of computer games and television. Healthy People 2020 have set an objective that sets limits to screen time. It was rather interesting to me that the pediatrician informed me that my infant, now a toddler should not be watching television at all as recommended by the Journal of Pediatrics. As mentioned in The Journal for Nurse Practitioners, there is a dangerous link found between childhood obesity and asthma (Rance, O’Laughlen, 2011). A common assumption is that weight gain occurs because many asthmatic patients avoid exercise since physical activity can trigger their symptoms, though many contributing factors coexist (Rance, et. al., 2011). Interesting enough there has been a suggestion that overweight/obesity as a risk factor for developing asthma (Papoutsaakis, Priftis, Drakouli , Prifti, Konstantaki, Chondronikola, Matziou, 2013). As  an adolescent I was diagnosed with having chronic asthma, as I was extremely active and not an overweight child. Physical activity was a normal part of my daily afterschool routine, I ran track, was a member of the swim team and was on the cheerleading squad. So having asthma one should not exclude physical activity from their life as it helps to prevent obesity and other ailments. A study illustrated that children were more adept at identifying healthy foods and explaining their benefits than identifying activities that make their bodies healthy (Lanigan, 2011). This study also discovered that the media was the primary source of children’s health knowledge. Parents need to become more involved and lead by example as it pertains to the health and welfare of their children. This is why I often volunteer for the various optimist clubs in the community, sharing information on the importance of staying active, hydrated and eating a well balanced diet. I keep my kids in extracurricular activities such as sports, promoting physical activity and a healthy lifestyle. Early-learning professionals and parents need to play a more prominent role in teaching children about the benefits of healthy eating and activity (Lanigan, 2011). There has been a correlation between paternal influences on children’s weight gain, as a review demonstrated fathers who were overweight viewed themselves and their offspring as normal weight (Fraser, Skouteris, McCabe, Ricciardelli, Milgrom, Baur, 2011). The children in this study were more likely to eat fast food, eat at fast pace, eat when bored and were less likely to eat dinner together as a family (Fraser, et al., 2011). As it was hard to discern whether these behaviors are a result of children modeling behaviors displayed by their fathers’, although the heavier the fathers were the greater the number of hours their children spent in sedentary activities such as watching television and usin g the computer (Fraser, et al., 2011). One strategy not mentioned in Healthy People 2020 is mandating parent involvement and modeling, which I consider first line of defense for prevention of childhood obesity and related disease. The Affordable Care Act (ACA), builds on and strengthens the foundation for prevention and wellness established by Healthy People, the nation’s health promotion and disease prevention aspirations for a healthier nation (Fielding, Teutsch, Koh, 2012). The Guide to Community Preventive Services recommends making physical activity the easy choice by creating in our communities accessible parks and  recreation; encouraging the social norm of walking, bicycling, and climbing stairs where these activities can reasonably substitute for driving and riding elevators or escalators; and placing greater emphasis on mass transit and mixed residential and commercial development to encourage greater spatial integration of places where people live, work and shop (Fielding, et al., 2012). In conclusion, community based childhood obesity prevention programs with a school component focusing on both diet and physical activity is more effective at preventing obesity and overweight (Bleich, Segal, Wu, Wilson, Wang, 2013). As previously mentioned one strategy not mentioned in Healthy People 2020 is mandating parent involvement and modeling, which I consider first line of defense for prevention of childhood obesity and related disease. References Bleich, S. N., Segal, J., Wu, Y., Wilson, R., Wang, Y. (2013). Systematic review of community-based childhood obesity prevention studies. Pediatrics, 132(1), e201-e210. doi:10.1542/peds.2013-0886 Fielding, J. E., Teutsch, S., Koh, H. (2012). Health reform and healthy people initiative. American Journal of Public Health, 102(1), 30-33. doi:102105/AJPH.2011.300312 Fraser, J., Skouteris, H., McCabe, M., Ricciardelli, L. A., Milgrom, J., Baur, L. A. (2011). Paternal influences on children’s weight gain: a system review. Fathering, 9(3), 252-267. doi:10.3149/fth.0903.252 Lanigan, J. D. (2011). The substance and sources of young children’s healthy eating and physical activity knowledge: implications for obesity prevention efforts. Child: Care, Health Development, 37(3), 368-376. doi:10.1111/j.1365-2214.2010.01191.x Papoutsaakis, C., Priftis, K. N., Drakouli, M., Prifti, S., Konstantaki, E., Chondronikola, M., Matziou, V. (2013). Childhood overweight/obesity and asthma: is there a link? a system review of recent epidemiologic evidence. Journal of The Academy of Nutrition and Dietetics, 113(1), 77-105. doi10.1016/j.jand.2012.08.025 Rance, K., O’Laughlen, M. (2011). Obesity and asthma: a dangerous link in children: an integrative review of the literature. Journal for Nurse Practitioners, 7(4), 287-292. doi:10.1016/j.nurpra.2010.06.011

Choosing A Good Food And Beverage Outlet Marketing Essay

Choosing A Good Food And Beverage Outlet Marketing Essay 1. Introduction Imagine yourself are feeling hungry and feel confused where to eat? Which food and beverage outlet would you prefer to dine in? You might be confused as there are many restaurants in PJ area, these are the question that sometimes comes from our mind. Either to try dines at a restaurant you have not visit before or come back and dine to the restaurant you have tried. The previous study shows that a demand of ethnic food is has increase in worldwide, due to the influence of ethnic diversity, difference of overseas food and cultural experiences on different foods (Josiam Monteiro, 2004). As there are many type of restaurant in Malaysia, therefore in this study I will be focusing on ethnic based restaurants, and focus on Petaling Jaya area. It is important to know about consumers preference especially students in choosing ethnic restaurant. As we know, Petaling Jaya has lots of university and college around and its good to targeting the student to introduce and experiencing ethnic food to them. As there are research problem arise from this study, therefore I come out with research questions which are, What are the factors that can influence student in choosing ethnic restaurant to eat? and also How to improve the ethnic Asian restaurant in order to fulfil student needs based on their behaviour? This study shows that student will become customer for now and for the next generation. There are several objectives arise from this research such as to examine the factors affecting student preference of ethnic Asian restaurant, to find out eating behaviour of student towards ethnic Asian restaurant Lastly, to assist restaurant owners particularly of ethnic restaurant for them to understand deeper on the pattern of student behaviour in restaurant selection This research consists of five chapters in order to meet the research objective. This report would make a significant contribution for the ethnic restaurant owners or the related industry players, with a focus on the factors that affecting student preference of ethnic Asian restaurant in Malaysia. The second chapter begins with a review of the literature related to the buying behaviour of consumer and the consumer buying process. Furthermore, it describes the methodology used in conducting this research in chapter three. After all the details of the results obtained, together with a discussion on the detailed meaning of those findings are presented in chapter four which is under findings and analysis. Then, recommendations and conclusion will be showed at the end. 1.1 Malaysia Foods Understanding the culture in Malaysia is really essential in order to develop a new restaurant or to improve an existing restaurant. Malaysia is a multi-ethnic and multi-culture country with the population in February 2007 is 62% Malays, 24% Chinese, and 8% Indians, the rest are others (Zahari, et al, 2005). The Malays are the largest community, which defined as Muslim because Malaysia is an Islamic country. Each population in Malaysia has different unique culture. The main food product in Malaysia is the same, no matter what the cultures are, and it is rice. They usually eat with different side dish such as vegetable, meat, and seafood. 1.1.1 Malays Cuisine The Malays cuisine shows strong influences from the countryside, like Indonesia. The religions of these malays are mostly Muslim. In order to fulfill the needs of Malaysian, the cuisine in Malaysia must have certificated of Halal, which means the food in one restaurant does not contain any ingredient from any part or product of animals that are considered non-halal to Muslims by Islamic Law or products of animals, which are not slaughtered according to Islamic Law. But, the government also allows the restaurant with non-halal food to grow in Malaysia. Malays culture has different manner of dining. They use their fingers to eat, if they are not using any utensils. Malays are advised not to eat more than two-third of their capacity and sharing is recommended. Malays cuisine incorporates a lot of herbs and spices. Preparation and seasoning are important factors when it comes to the making Malays cuisine. Desserts are a must for any Malays meal, either only fruits or sweet dessert that i ncludes ingredients such as coconut milk, palm sugar, and flour. According to the research conducted, Malays consume more flour products than other ethnic groups (Zahari, et al, 2005). 1.1.2 Chinese Cuisine The Chinese have been setting in Malaysia for many centuries. It has been influenced by Malays culture. Their eating habit is slightly different from Malays. Most of the Chinese prefers to eat the food from their origin country, called as Chinese food. The taste of the food is more salty compare to Malays food. The Chinese can eat in non-halal restaurant. That is one of the reason a lot of restaurants in Malaysia are non-halal. Chinese eating manner is usually eating their foods with chopstick. They usually eat the rice in the bowl with the side dish separately in small plate. The manner of eating is shared with their family or friends. For the dessert, they prefer to have fruits. From the research of the Chinese restaurant, they mostly have more variety in appetizer compare to the dessert. The culture of Chinese is they like to hang out together with their friends in the restaurant, do some drinking beer or might be drink tea only (Zahari, et al, 2005) 1.1.3 Indians cuisine The Indian community in Malaysia is the smallest of the three main ethnic cultures. The Indian who come to Malaysia bring with them the Hindu culture, especially for their cuisine. The cuisine of Indian is similar with Malay cuisine. They use a lot of herbs and spices that originated from India. The example of Indian cuisine is curry, briyani rice. The taste of their cuisine is tastier and have unique flavor compare to other ethnic cuisine. The eating manner in Indian culture is almost the same with Malays culture. If they not use the utensil, they will eat using their finger (Zahari, et al, 2005). Many cultures have greatly influenced the cuisine, from Malaysia and the surrounding areas. Most of the influence comes from Malay, Chinese, Indian, Thai, Javanese, and Sumatran culture. And most of this is due to Malaysia is a part of the ancient spice route. The cuisine is very similar to Singapore and Brunei, and also bears resemblance to Filipino cuisine. The different states of Malaysia have varied dishes. Most of the time, the food in Malaysia is different from the original dishes. This means that although much of Malaysian food can be traced back to a certain culture, they have their own identity. Therefore, these researches are conduct to another ethnical food that is minority provided in Malaysia, for example Korean food, Thailand food, Indonesian food, Japanese food and Vietnamese food. 1.2 Petaling Jaya Eating is one of Malaysias cultures as they have varieties of national and international food, and Petaling Jaya area is one of the favourite eating places for food hunter in this nation. With an abundance of eateries all over the place, and this city also often dubbed Foodies Haven by food lovers (www.asiawebdirect.com). All types of food and establishment can be found here. From 24 hour mamak stalls to bistros, these place are becoming heart and soul of the city. The reason why this research will conduct on Petaling Jaya area is because Petaling jaya is located on petaling district of Selangor state. This is one of the largest cities in Selangor state. 1.3 Ethnic foods The terminology of Ethnic food has been defined by various study. Ethnic food can be defines as a product that have a special ethnic (racial or national) or cultural group favours (The food marketing research, 2008). Ethnic food also could be defined as a specific cuisine that reflect characteristic of the local origin (Utami, 2004). Turgeon and Pastinelli ( 2002,pg. 252) refers ethnic as people that come from different land and a foreign to widespread the culture. An ethnic restaurant means a restaurant that publicity a a regional cuisine of another land (Turgeon and Pastinelli, 2002). 2. Literature review 2.1 Introduction In order to identify how consumer decide which restaurant to dine-in, first, we must understand the studies of buyers behaviour as it is significant and there are many factors that manipulate the manners of customer in selecting food choices. The marketing literature explained that many features may affect the shoppers purchase decision which consists of individual and psychological attributes, cultural, social and environmental variables and promotional strategies (Belk, 1975). Consumers are unique and this distinctiveness can be revealed in the consumption pattern and purchase practice (Pravin Tripathi 2008). The restaurant owners should recognize and understand the consumer because food and beverage outlets are expanded through the consumers preferred of food choice and how popular the restaurants among consumers. The aim of this paper will include consumer behaviour by using consumer decision-making process as foundation and identifies the factors that influence decision about their food preference of ethnic restaurant. This review explains about relationship between consumers and services, consumer decision-making process, and studies of consumers restaurant selection behaviour. Moreover, the connections between customer satisfaction, food quality, service quality and behavioural of choosing are discussed. Lastly, other factors that influence the selection of food are personality traits for example, neophobia and sensation seeking (Stone Pangbom, 1990; Venkatramaiah Devaki, 1990; Raudenbush et al. 1995; Pliner Melo, 1997) and socio economic factors such as, socio economic status, the price of foods (Cabanac, 1995; Jeffrey French, 1996, Steptoe Wardle, 1999). 2.2 Consumers and Services It is important for the service providers to understand how consumers evaluate their offerings (Zeithaml, 1981). Consumers cannot evaluate services in the same way they do to physical goods as services, because they have distinctive characteristics and experience quality. Therefore, services are finding more difficult to evaluate compare to physical goods. The main characteristics that can make services are different from physical goods are: intangibility, variability, inseparability, and perishability. (Kotler et al., 1998; Zeithaml, 1981; 2003) 2.2.1 Intangibility There is an argued between the difference of product and service in the characteristic of intangibility. As a matter of fact it has been said that intangibility is the key to determining whether or not an offering is a service or product (Zeithaml and Bitner, 1996). The intangible quality of service is the services that cannot be seen, touched, feel or taste like physical goods ( Zeithaml, 1981). Usually people are using tangible and intangible factors to make restaurant choice decisions before they come and eat at the restaurant (Rammaniya, 1998). Auty,1992; Soriano, 2002 stated that some of intangible factors from restaurant are: food quality, service quality and value for money. These intangible characteristic of service makes a hard decision to do the actual purchase. Therefore, most of the restaurants are rely on tangible factors such as facilities of the restaurant, decoration, and also atmosphere to fulfil the customers expectation about the restaurants (Bitner, 1990; Wall Be rry, 2007). 2.2.2 Variability Service has a numerous meanings because service may vary across service providers, employees, consumers and service encounters ( Zeithaml Bitner, 2003). The diversity of services makes it difficult for consumers to provide criteria towards one service provider to another service provider (S.Burton, 1990). On the other hand, restaurant operators face challenges due to maintaining consistency of the performance levels between food quality and service quality ( Cadotte Turgeon, 1988). For example, if one waitress provides a good service today and makes the consumers happy, it doesnt mean that on the next day that waitress will be perform the exact service to the same consumers as the previous day. (Kotler et al., 1998). 2.2.3 Inseparability Service is a unique characteristic which are cannot be produced and consumed at the same time before they are purchased and usually called as a simultaneous process ( Zeithmal Bitner, 2003). The service and the product of the restaurant cannot be sold individually, means that are the important thing to get the good perception from guest for their dining experience ( Kotler et al, 1998). 2.2.4 Perishablility Service cannot be stored. In difference to physical goods, it can be stored and sold at the next time, but services are a waste if they are not sold on the day available (Hoffman Bateson, 2001). Similarly, if one customer already reserved a table on the restaurant and suddenly the customer did not show up, it will cause the restaurant operator loss for that table that have been reserved on that day when the restaurant full occupied (Kotler et al., 1998). Service providers often notice it difficult to balance the demand and supply of the services that given by unpredictable character of consumer demand for services ( Holfman Bateson, 2001) 2.3 Consumer decision making process The buyers decision process is significant if the correct information of is distributed at the right time and at the right manner (Chris, 2005), and these literature are explain the steps of consumers decision that typically used when making purchase for a service. The consumer decision-making process are consists of five level which is: recognition from the consumers, information done by the consumers, evaluation of other alternative for the food, service purchase and consumption by consumers and also post purchase evaluation (Zeithaml Bitner, 2003) 2.3.1 Recognition The buying process and choice of food preference can start with the customer will identify a dilemma or a need, for example I am hungry or when a customer will respond to a marketing stimulus such as when you pass by at Starbucks and you are drawn to the aroma of the muffins (Fill, 2005). In a restaurant, Finkelstein (1989) highlight that modern restaurant has lots to do with psychological desire to get recognition for the customer about the restaurant. They want to be seen as a restaurant that could project their brand images and as a part of latest trends (Finkelstein, 1989). 2.3.2 Information Search The information search begins when a customer will decide how much information is needed, if the need is strong and that if it meets the desires and wants. Consumer can find information in many basis (Fill, 2005). Personal sources such as family and friends commercial sources for instants: advertising and packaging and public sources such as, examining and using the product. Once the need recognised, usually the consumers will find for some information about the service provided to fulfil their need. Consumers may look information from their relative or friend and also can search the information from outsource such as internet or magazine as their way to discover what are the services that they purchase ( Zeithaml, 1981) Restaurant meals was one of the categories to be considered in experience quality as they cannot be measure before the purchase, means that the selection of the restaurant was identify to be high( Zeithaml, 1981). Most of the consumers are relied to the personal sources like word of mouth from friends that already experience the restaurants before(Ladhari, Brun, Morales, 2008). 2.3.3 Evaluation of alternatives The study explains that customers generally select the product which is provided by personal source in contrast with commercial sources (Brunett, 2000). In the assessment stage the customer will then analyze how important and imperative the product and services is to them (Brunett, 2000). Once the customers collect all their information needed, they start to raise another set of alternative. The alternative means that option to considered that the price are compatible with the product or service ( Zeithaml, 1981). Consumer can evaluate their alternative by analyzing other factors that related to their needs. They have a different level of the factor affects or likely to choose the service that provide best option that most important to them (Kotler et al., 1998). For example, from two restaurants that offer same menu and service but the other restaurant can get the customer trust just because of one of the restaurant provide cheaper price or other factors that affect consumer decisio n (Brooke, 2004). 2.3.4 Purchase In this level, a purchase decision will take place if the consumers need is strong. If the food is not perceived as positive in its appearance, smell, texture or taste, it is unlikely to be eaten (Hetherington and Rolls 1996).After comparing the alternative, it is the time for the consumer to make a decision to purchase from their chosen service provider. On this level, restaurant service can have different experience from their consumers (Zeithaml Bitner, 2003). 2.3.5 Post Purchase Evaluation On last level, the post purchase evaluation refer to the concern of the customer after purchasing, for instants, a customer think that the food served in the food court are more cheap and more appetizing than the food served in the fast casual restaurants. In this situation, the customer will dine in the food court in his next visit (Kotler, 2005). For example, after dining in an Italian Restaurant, you realized that you want to eat in a Chinese Restaurant instead (Pravintripathi, 2008). The importance of understanding of consumer behaviour plays an important role in the shopping mall operators which have an impact to their marketing strategies. There are several diverse factors that influence the behaviour and priorities of a consumer. Nevertheless additional in depth research and studies are necessary in this field. In addition, there are many factors that can influence consumer restaurant choice in shopping malls in Malaysia. Therefore, below we are going to discuss all the factors that could influence consumer restaurant. Restaurant operator can apply these factors to plan strategies to influence the behaviour of their customers (Monteiro, 2000). 2.4 Food quality, service quality and customer satisfaction The literature of service marketing shows a connection between food quality, service quality, satisfaction of customer and also repeat patronage intention. In general, food quality was mostly affected customer satisfaction and behavioural intention (Namkung Jang, 2007). Furthermore, it has been well authorize by a number of studies that service quality is an priority reason to determine customer satisfaction (Chow et al, 2007) Research Methodology The research methodology that will be use in this research paper is quantitative technique, the data collection method will be a form of survey which is questionnaire and the sampling method will be the student from college and university student. The respondents will be male and female in different background and profile but more specific of their ages between 18-25 years old. The reason why this research conduct for student because most of generation x especially college student are having their meal away from home, reflecting their largely activity and single lifestyle (hfgconsulting.com) There will be 250 questionnaires distributed and 200 questionnaires expected to be completed in a correct manner. It will be conducted around Petaling Jaya area which are having some international college such as Monash collage, sunway college, Inti college, and other famous collage around Petaling Jaya area. Potential respondents were pre-screened with the question, Have you dined at an upscale ethnic restaurant in the past twelve months? If the answer was yes, respondents were asked to participate in these research by completing the next questions. The survey will be measure by 5 points range scale, range from 1 ( strongly disagree) to 5 (strongly agree).

Varieties Of English Accents Cockney English English Language Essay

Varieties Of English Accents Cockney English English Language Essay Cockney English is probably the most commonly known variety of English in Modern day times. Cockney English is the type of English that is generally found in many movies so that directors can help the audience to distinguish between the working class and the upper, richer class when watching said movies. Although it is true that Cockney English is generally that which is spoken by the working class, Cockney English has a long and extensive history which most people know little about. The earliest record of the use of the word cockney was found in the book the Vision of William Concerning Piers Plowman By William Langland. The term cockney was first found in Middle English. It was created from two separate words, cocken meaning rooster and eye meaning egg. This then gave us the meaning of a small, deformed egg. The word then later experienced a change in spelling and appears as cockenay. This word as well as evolving and changing the word itself has also taken on new meanings. It now means a homosexual man, a timid person (milksop) or a child who is said to be childish. The idea for this word being used for a homosexual man continued and in 1521, it became a derogatory term for these people as well as for male prostitutes. Finally, in the 1600s, the word had another semantic shift and as far as history can tell, a shift in the way the word was spelt. It is now spelt as we know it to be now, cockney, and it is now used to describe those Londoners who are born in th e vicinity of Bow Bells. Bow Bells are those rang in the historic church of St Mary-le-Bow in London. In this time, it was said that for a person to be considered a true Cockney, they must live within earshot of these Bow Bells. Nowadays, the area in which people with Cockney accents are said to reside has not been clearly outlined by any historians. The belief, as stated in the previous paragraph, is that one must live in the vicinity of the famous Bow Bells. In todays society, it is now believed that the Cockney people are those of the working class and it is therefore believed that people with Cockney accents are the working class of London living in the east End of London. However, due to migration and emigration of people who have Cockney accents, a migration of the Cockney dialect has occurred. In the 18th century, the area in which people had Cockney accents was limited, but due to this Migration and emigration, the accent and its dialect has spread across not only London, but through other countries as well. Within a short amount of time during the 18th century, areas in London which had other dialect influences such as Kentish were taken over by this Celtic dialect. In todays society however, areas which were highly associated with Cockney English are slowly declining in their use of the dialect and the Cockney accent is slowly dying out due to the preference of the proper English dialect due to its higher level of classiness. Nevertheless, many of the idioms associated with Cockney such as the famous glottal stops and double negatives are still commonly used in todays society. People with Cockney accents are very distinct from those who have the more popular, general English accent. The Cockney accent itself also has very distinct features such as rhyming slang and the use of the double negative. Although it is believed that many of the word in Cockney accent were made up by the people with said accent, many of their words, like other languages, were borrowed from other languages including Yiddish, a dialect of High German. Words that were borrowed from Yiddish for example were Kosher meaning legitimate and Stumm meaning quiet. These words, although seeming meaningless, were an important part of the Cockney Dialect. Some of the more well known features of the Cockney accent are; the dropping of the letter R e.g. if a person is a sinner, if a person had a Cockney accent, they would be a sinna. Cockney English also includes the famous Glottal stop. This means that the consonant is stopped quickly and the speaker then moves straight to the vowel e.g. this can be found in the word uh-oh which people use in everyday life. The speaker cuts of the h consonant and move directly onto the o vowel. Another common feature of Cockney English is the changing of the th syllable to an F e.g. the word beneath becomes beneaf due to the changing of the th syllable. Another famous stylistic marker of Cockney English is the dropping of the consonant H. One of the more famous examples of this is in the musical My Fair lady when Eliza Doolittle calls Henry Higgins Enry Iggins due to her Cockney accent. An example of Cockney English that people still use today is the double negative e.g. I dont got no pens. The use of the words dont and no are both negative and therefore cancel themselves out. In the years of Shakespeare, the double negative was used in his performances for humour but in the Cockney accent, it was used unintentionally. People with Cockney accents were considered to be those of the working class and therefore had very little education. They used the double negative not knowing what they were doing. Nowadays, the double negative is considered to be a mistake. Rhyming slang, another feature of Cockney English is still known in todays society but not as well as it once was. Rhyming slang such as Dear Horse, Tomato Sauce is an example of rhyming slang. This idea of rhyming slang is slowly dying out of society and eventually will probably not be known at all. As time went on and the word Cockney experienced its final known semantic shift, the accent of Cockney was looked down upon by many people as it was believed to be the accent of the working class and therefore it was seen to be inferior to that of the proper, upper class accent. Cockney English was that which was spoken by the working class and homeless due to their lack of education. Nowadays, the Cockney accent as such is not longer looked down upon by people. It is now believed to be an important part of British culture. This was shown in a survey conducted on 2000 British people by Coolbrand in autumn of 2008. The Cockney accent was voted the equal fourth coolest accent, with 20% of the total votes. This shows that although people prefer the accent of the Queen, that of the upper class, people no longer believe that Cockney is an accent that should be looked down upon and therefore the Cockney accent should continue to live throughout society for many years to come.

Unrelated Incidents’ by Tom Leonard and Search for my Tongue by Sujata Bhatt :: English Literature

What does the way a person speaks tell us about the person? ‘Unrelated Incidents’ by Tom Leonard and ‘Search for my Tongue’ by Sujata Bhatt are two poems that give people an incite into how a person is perceived by others, by the way that they speak. ‘Unrelated Incidents’ is about how the BBC newsreaders all talking in Standard English and will not have a Scottish person reading the news because the viewers will not understand there accent, Tom Leonard views this as discrimination and shows his dislike to this attitude in his poem. ‘Search for my Tongue’ is about Sujata Bhatt’s personal experiences with learning another language and having to speak in a foreign tongue and forgetting about the mother tongue which is the original language. When Sujata thinks that she has finally lost her mother tongue she starts to hear it again in her dreams. The layout of the poem ‘Unrelated Incidents’ is set out in an unusual way because of the poem talking about the BBC newsreaders. When the newsreaders reads out the news they read it off of autocue and this is how the poem is set out. When first looking at ‘Unrelated Incidents’ it is difficult to read because of the spellings of the words. The poem is written phonetically and not in Standard English. Tom Leonard says in line 27-30 ‘this is me token yir right way a spellin.’ Leonard also uses colloquial which is slang he uses it in the last line with ‘belt up’ he does this to mock the way the news is read because of the poem being written as if it were the six clock news. This is different to ‘Search for my Tongue’ because Sujata Bhatt for 15 lines writes in English but then from line 16-29 writes in Gujarati which is her mother language, beneath this it also tells the reader how to read this language (which is spelt phonetically). The lines written in Gujarati is actually the first part of the poem written again and when you read it the first part sounds harsh and not very nice to read but when you read it for a second time in Gujarati it flows and is nice to read. In ‘Unrelated Incidents’ and ‘Search for my Tongue’ they either are cross or upset with themselves or with others around them. In the poem ‘Unrelated Incidents’ the Scottish man is angry for being rejected by the BBC just because of the way that he talks and because of his accent and in ‘Search for my Tongue’ she is upset with herself for not

The Storm :: essays research papers

The Storm   Ã‚  Ã‚  Ã‚  Ã‚  The first rays of dawn shone upon my face. The sunlight illuminated the interior of my tiny yacht. Rising, I stood at the deck, watching the now sparkling blue sea. For the first time, I felt dwarfed by the vastness of the sea; my yacht was nothing compared to the sea. It was the second day of my cruise around the world, a silly challenge I had taken up in a moment of folly. Still I was determined to prove myself in my group of friends. Such an odyssey would gain my prestige rivaling that of a pop star. However, I had no idea what was to come later.   Ã‚  Ã‚  Ã‚  Ã‚  I scanned the morning skies for any cloud that might bring unwanted rain. There was none. Satisfied with my observation, I went into my cabin, and checked the weather instrument. All was fine, except that the surrounding air pressure was dropping quickly. I was not unduly alarmed. Air pressure fluctuated at sea and thus, I never realized what was about to come. Had I realized, I would have probably abandoned the original course and head for shore.   Ã‚  Ã‚  Ã‚  Ã‚  Around noon, the winds began to pick up. Hoping to gain a little more speed, I hoisted my sails. All was fine until a few moments later. The sky turned dark, rendering day into night. All around me, there was silence, except for the occasional howl of the wind. The sea and the sky blended as one; the whole area turned into night and clouds concealed the sun. The winds steadily grew stronger. Fumbling in the darkness, I searched for my torchlight, accidentally knocking over something.   Ã‚  Ã‚  Ã‚  Ã‚  It began to drizzle. Having found my torchlight, I made my way back to the steering wheel in the cabin, only to hear the cables snapping and see my mast collapse. The sea was now turbulent, with waves over three meters. The initial drizzle now turned into a heavy downpour, soaking the whole yacht. In the state of panic, I tried to radio for assistance. To my complete horror, I realized I had knocked the radio off the table earlier. It now laid broken on the floor, its circuits rendered unusable by the torrential rain. Now left with no option, I had to sit out the storm and pray that I would survive.   Ã‚  Ã‚  Ã‚  Ã‚  The rain steadily grew worse. Visibility was reduced so much the darkened skies, illuminating everything in their path.

Christian Counseling Essay

Abstract In the book, â€Å"Psychology, Theology, and Spirituality in Christian Counseling†, author Mark McMinn gives the reader information on how these three entities can work together in Christian counseling. McMinn offers several ways in which this can be done including the use of prayer, Scripture, confession, forgiveness, the effects of sin, and redemption in counseling sessions. Through narration of counseling vignettes displaying different results, from different approaches demonstrates for the reader integration. There are very many counselors in different walks in their faith and McMinn helps to explore this area for future and practicing clinicians. 4 MAT Review McMinn Summary Mark McMinn authored the book entitled; â€Å"Psychology, Theology, and Spirituality in Christian Counseling† introduces the reader to his concept of integration of these three entities. McMinn separates spirituality and defines why it is unlike psychology and theology, he states, â€Å"We can become more with less competent in the spiritual disciplines, training ourselves to experience God more fully, but we can never be spiritually competent.† (2011, p. 11). This is an interesting observation since Christians are always growing but can sometimes become stagnant in their growth and in their walk with Christ. It was also pointed out that spiritual training is not done in the classroom, it is not in a curriculum, and thus harder to measure from someone other than the participant. McMinn wants to empower the reader to explore their own Christian faith and how it can be incorporated successfully into therapy sessions with their clients. By educating the reader on a sense of a healthy self, he explores how prayer can be effective in sessions and also provides different methods for implementation. He stresses the importance of prayer and what it means at different times in relation to a counseling session he states, â€Å"We pray  as we breathe, inhaling the wisdom of God’s presence in this moment, exhaling a frantic need to have the perfect words or exact technique to â€Å"fix† our clients.† (2011, p. 109). This was one of the ways the author describes the use of prayer in counseling and how it also aides the counselor. Exploring further into the use of Scripture in counseling sessions the author establishes the connection of support in different counseling models. Forgiveness was also another topic the author addresses noting, â€Å"Rather, my goal is to raise pertinent issues and make recommendations for Christian counselors to consider so that each unique counseling situation can be carefully evaluated and a psychologically and spiritually sensitive manner.† (McMinn, 2011, p. 250). McMinn additionally provides five steps in assessing before considering introduction of forgiveness in a therapeutic session. He does this by debunking misinformation, and other related concepts that are not true in the use of forgiveness in therapy. By tying together the topics of prayer, scripture, confession, forgiveness, and redemption the goal as McMinn puts it, â€Å"If not how we understand the relationship between psychology and theology but how we practically use the Christian faith in our counseling. Change brings challenge and Christian counselors they several significant challenges as they bring religion into the counseling offices.† (p. 26) Concrete Response In McMinn’s book, he uses a chapter to discuss forgiveness which reminded me of a client I had long ago. This client had suffered physical, emotional, and sexual abuse from various family members. I remember this client disclosing horrible, horrible abuse and still having nightmares, at times hallucinations of the offenders, and fits of rage. At this point in my career I was co-counseling, and was just beginning to understand the impact forgiveness can have in physical health and emotional health. My problem was I didn’t realize how the client wanted to please me and in doing so I believe I prolonged this client’s understanding of forgiveness and what it should have meant with the client and not me. This client was Christian and from my estimation now looking back was just beginning their walk with Christ and not on the same maturity level that I was at that time in my walk with Christ. At that time I knew how forgiveness first and foremost is obedience to God, and secondly how it can set you free from so many emotional problems, McMinn said, â€Å"Forgiveness, in its theological and spiritual context, is profound, life-giving, and transforming. When we remove the religious context and think of forgiveness only as a clinical technique, we risk losing the essence of forgiveness.† (2011, p. 254) After reading this chapter it made me re-live an area in which I was not fully equipped to help client maneuver their way through. This particular chapter has allowed me to see how vital forgiveness is in a therapeutic session, and how it must be used carefully. It is made me aware of how important my Christianity is to forgiveness, but also to assess the level my client is currently on before beginning a session on forgiveness. Reflection Truthfully, there was not much about this book that gave me pause to say â€Å"this bothers me†. Although, I did have a few questions but not necessarily pertaining to the author’s writing of the book, but more so some information of other resources cited. For example, the author stated, â€Å"Though Maslow would not agree that the Christian faith can help lead people to emotional health, his reports of the characteristics and desires of help the people who have moved beyond preoccupation with self he called them self actualizers are remarkably similar to the fruit of the Spirit described by apostle Paul in Galatians 5:22-23.† (McMinn, 2011, p. 52). This was interesting, but this student thought as the author had previously pointed out how you can build on something that’s faulty. It appeared as though Maslow’s disagreement with the Christian faith was unfounded, but he built his own concept of self-similar to Christian values. There was a statement from McMinn which did cause this student question if there was a direct answer. McMinn stated, â€Å"However, this view perpetuates the problem mentioned earlier, that Christianized form of therapy can be built on flawed, misleading, and damaging worldview assumptions.† (2011, p. 25). The question this student was left with was is there any therapy that can agree with Christian beliefs without being built on a flawed worldview? The author gave this student of reason to pause when thinking about the different types of therapy that are currently used in counseling. Due to different statistics, success rates, and general practice it seems as a counselor you go with what  works. However, McMinn has given this reader a different view on how therapy for the counselor should be perceived with the integration of psychology, theology, and spirituality. It is not enough simply to use of therapy because statistically it has been proven to be successful. If certain theories in which some therapies are based are in direct opposition of godly counsel in this would need to be viewed more cautiously by the counselor. Action Action steps this student can take as a result of what has been learned, specifically in regards to prayer would be as follows: if a client desires to pray this student asked the client that comfort level in regards to pray aloud, silently or together. Further, learning pauses in a session can be a prime opportunity to pray silently for the client and guidance from God. McMinn stated, â€Å"Praying during pauses in conversation is often the way not only to keep a spiritual focus in counseling but also to keep from impulsively filling the silence with unnecessary words.† (2011, p. 83). Another action step this student will be taking as a result of a lesson learned, researching theories and books which may be in opposition to Christian beliefs. This student’s understanding of integration of psychology and Christianity are vital in be effective in helping God’s people. For example, the book â€Å"The Courage to Heal† is used in many areas of sexual abuse. This student was unaware of the author’s understanding of forgiveness and how the client is directed not to forgive the perpetrator of the abuse. If the client is Christian and this student is the counselor gave a homework assignment from this book regarding forgiveness this would create a problem. It is very important to understand, read fully, and research information which may be incorporated into a counseling session. It is not enough to use a therapy technique or intervention because it is popular or has been proven effective. Steps must be taken to ensure therapy and techniques are in line with God and His will. References McMinn, M. (2011). Psychology, Theology, and Spirituality in Christian Counseling (p. 254). Carol Stream, Illinois: Tyndale House Publishers.

Vershire Company

Though Vershire Company does not have explicit problems, it has a number of weaknesses in its systems. First is in the style of their budget preparation. Their sales budget preparation had little flexibility when it was already approved before the start of the year and were already fixed objectives. This kind of system has an advantage of pushing its managers to strive and meet the objective budgets. However, it is a disadvantage when there are unforeseen relevant costs that are inevitable and must be incurred during the year since there is a meticulous process in covering these costs, which also requires an explanation to the bosses why the budgets have not been met. Second is how the company treats its Plant/Manufacturing Department – being a Profit Center. This department only accomplishes orders that the Sales Department dictate, manufacturing the quality products at the lowest reasonable cost possible considering the nature of the competitive industry. However, their performance is evaluated through the profits that the department generates via its cost standards and cost reduction targets which is determined by the Industrial Engineering department. The assignment of the department as a cost center may be inconsistent with its objectives since the department itself is not the one determining the price and selling the products. Third is how the performance of the plant managers are evaluated. Since the Plant Department is treated as a profit center, the plant managers’ promotion and compensation is based on their profit performance. There can be a misalignment in the objectives in this setup because while the plant managers strive to put down the cost to achieve higher profits given the price set, they may sacrifice quality by choosing the lowest cost of materials or labor for production. In essence, the cost can be varied based on the price. Moreover, the performance of the plants are compared to each other regardless of their differences in their production. This is an inappropriate method of comparison and evaluation since one cannot totally compare plants with different objectives and environment operating in because there is no basis or a standard performance. Options and Recommendation Vershire Company can revise its budgeting system to an Incremental Budgeting System wherein an initial estimated budget is presented at the start of the year and can be flexible enough to accommodate changes within the year if necessary. Another option is to continue on the current budgeting system, however make necessary adjustments such as providing allocation or an allowance for contingency costs and allowing proposals for changes in the budgets for the next period to be presented during regular performance reports/reviews. This is a better option since it will still motivate the managers to adhere to the budget while allowing for some flexibility for unforeseen changes in the budget. Another action that Vershire Company could take is changing how the Plant Department is treated, from being a Profit Center to an Expense Center to more appropriately match its objectives in lowering the company’s expenses as the product quality allows. Measurement of performance is not anymore how much profit the plant generates but how fast it manufactures the products, how low the cost of the materials and labor are, and the quality of its products. Treating the Plant Department as an Expense Center can give way to the Sales Department to be treated as a Profit Center wherein they can price the product in accordance to the costs set by the plant. Incentives along with this are the promotion and compensation of the sales managers tied with their profit performance. Such can align each department in its appropriate objectives and will be motivated to achieve it, having their goals congruent to that of the company’s.